OUR STORY

Dive into our story and see how everything started!

Dive into our story and see how everything started!

Our First Huarache

We are Lukas and Philipp, old high-school friends, Mexico-admirers, and the founders of CANO. Our story starts back in 2014 when we came to Mexico to study. Coming from Europe, we were overwhelmed by Mexico’s vibrant culture, warm climate and delicious food. One thing, however, fascinated us the most –the quality and passion behind Mexican fashion and footwear. Especially, the Mexican huarache sparked our interest - a handmade leather sandal with great popularity and even greater history and culture.

Our Foundation

Even after we had already left Mexico, the huarache did not leave our minds. Right there and then, we decided we should bring the huarache and its craftsmanship to Europe. And that is how it all started. In the end of 2017, we founded CANO with the vision to create high quality handcrafted huaraches and to promote sustainable craftsmanship in the international fashion world. Since then, we made several trips to Mexico, held countless brainstorming sessions and put all our efforts into making this mission come true.

Our Journey

The Mexican huarache with its fine woven leather-upper is the result of truly skilled craftsmanship and requires countless hours of handcrafting. The weaving technique of the handmade huaraches has its roots in the Aztec culture and has since been inherited and improved from generation to generation. The Mexican artisans behind the huarache dedicate their lives to keep the century-old tradition alive. Nonetheless, in a world dominated by fast-fashion, these artisans are hard to find. So, we packed our bags and traveled across Mexico. We eventually found the artisans that we were looking for in a small town in the central Mexican state of Michoacán.

Our Market Entrance

To create the shoes we wanted, we had to find a way to blend the traditional with the modern. Therefore, together with our artisans we designed shoes, which integrate the traditional Mexican huarache weaving patterns into European classic shoe models. After several months, we achieved the result: Our CANO Shoes - the stylish, ethical and sustainable alternative to fast-fashion products. Thanks to their light and elegant designs, our models are the perfect summer shoes for every occasion and outfit.

Our First Anniversary

After an amazing year with amazing experiences and a lot of fun, we had our first anniversary in the end of 2017. The feedback that we received for our handmade huaraches was positive. So, we decided to start the next manufacturing cycle to be ready for summer 2018. Together with our Mexican artisans, we decided on new colors, developed more models and used more sustainable materials.

Our Boots are Coming

After two successful summers in 2017 and 2018, we decided to expand our portfolio. Inspired by the traditional cowboy boot that has its origins in Mexico, we started to design our own winter boots. Together with a small family business in Leon, we started to manufacture our first designs. From now on, you can buy CANOs all around the year.

Our Quest for Transparency

Most important for us, however, is the achievement of our vision to foster traditional craftsmanship and to promote fair and sustainable manufacturing practices. Therefore, we decided to bring more transparency in our supply chain. From the beginning of 2019 on, every product that is manufactured by CANO will be equipped with an NFC-tag that will tell you the story of the shoe. Just download our app, scan the ship and scroll through your shoes’ history. Get to know every artisan that worked on the product and learn more about their culture.

Learn more about CANO!