Rewriting the rules of the game
Power to the consumer
When consumers are equipped with more - and better quality, credible - information about the social and environmental impacts of the clothes they buy, they are able to make better-informed decisions. As a result, transparency builds trust in the brands they buy anda lack of transparency can damage the brand’s reputation.
- Sarah Ditty, Fashion Transparency Index
Transparency at CANO
With blockchain, you have the chance to really make sure that the data that is stored is actually tamper-proof and cannot be changed afterwards.
- Lukas Pünder, co-founder CANO & retraced
Step by step plugin guide
- Go to Mara Natural Cognac.
- Under the shipping time estimations, you see two pictures, Supply Chain Transparency and No Hazardous Chemicals, with short descriptions.
- Click on any of the pictures, and you see the whole supply chain of the product.
- Every picture in the supply chain is clickable and shows one of the suppliers of the product. The supplier page has its address, a short description, a link to the website, and some pictures.
- The button Journey shows the whole product journey. It depicts each step from its origin to the final product. All the suppliers with pictures are verified by retraced and if you click on them, you will be directed to the supplier page.
- On the top of the page, next to Map, you find the button Badges. These badges are developed by retraced to showcase a product's sustainability and fairness qualifications. Is the badge colored? Then the product has earned the badge. All the other badges are in black and white.
- Click on View to find out more about the badges and what they stand for.
- You can go back to the whole overview by clicking on the orange Badges button.
retraced also has a handy app which allows you to scan the NFC code of your shoe and trace the product back to its origins. Check out our how to-infographic below.
Written by Sanne van Egmond and Alejandra Díaz de León