This year, more than 10 new stores joined the CANO family and started selling our Mexican leather huaraches. We can't wait to introduce you to them! Today we kick off this series with Herrenzimmer Celle - which has a very special owner.
Read on to discover more.
Frederik Neumann is the man behind Herrenzimmer Celle, a department store in Celle for individual, traditional, and authentic men's lifestyle. This place in the old historic old town of the city truly a place for men to find their manly ruggedness through style.
Frederik personally picks out his collection with great attention for detail. He is a big fan of natural fibers and prioritizes products that are high quality and made for durability. In addition to that, he's constantly on the lookout for brands with great stories that are transparent about their production methods.
Frederik wearing our BENITO Coffee.
- Frederik Neumann
With his Heritage style, Frederik is truly a style icon. With his impeccable eye for color and materials, he inspires customers by putting together vintage elements with modern touches for stylish men's outfits on the store's Instagram.
Keep an eye out on his account to see outfit pictures with our men's huaraches as well!
On the left: BENITO Coffee. On the right: MARA Cognac.
Düsseldorf-based men's magazine The Heritage Post picked up on Frederik's style and story. Frederik (and his dog Henry) were featured in the column ''Rugged guys'' this spring.
Interested in the story of his store and some of his favorite brands and products? Check out the article below.
Source: The Heritage Post (2021).
Written by Jessica Teeuw
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