Small businesses have the most impact on our local communities, in terms of enriching our neighborhoods by providing unique products. Most small businesses are run by people, and not by boards or stakeholders. It’s truly a reflection of the owner itself, so you get an original product that’s carefully made with a detailed eye for quality.
Everyone knows the big fashion retailers and supermarkets, but they do not give that same amount of care and do not give off a community character. In a world that’s becoming increasingly homogenized, it's the quaint coffee shops, family-owned bakeries, and vibrant florists that give a place that unique personality.
This difference between multinationals and smaller companies translates into the production process as well. The bigger the production, the harder it gets to do individual quality checks. Large business owners lose control over what happens with mass productions as the supply chain gets larger and more complex. In contrast, smaller production gives more clarity about the origin of the product, and who the people are who made it.